Canadian Warmblood Horse Breeders Association - Equine Canada Breeds and Industry
 

News Release
For Immediate Release
Thursday, November 30, 2006
Contact: Robert Bolson
Director of Corporate Marketing
(859) 276-6809; rbolson@bloodhorse.com

THE HORSE LAUNCHES FREE RSS FEEDS

Equine health care professionals and hands-on horse owners can now get the latest health news and information delivered directly to their desktop.

Lexington, KY— Staying on top of the latest news and information in the seemingly ever-changing world of proper equine health care is a time-consuming and sometimes challenging chore for concerned horse owners who are dedicated to giving their horse(s) the best care possible. But being “in the know” has just become much easier for equine health care professionals and hands-on horse owners. The Horse: Your Guide to Equine Health Care, the industry’s premier monthly all-breeds, all disciplines horse health care magazine, announces the addition of RSS (Really Simple Syndication), a free service of Blood-Horse Publications, Inc., publisher of The Horse, as an extension of its Web site, TheHorse.com. The new innovative and easy-to-use service provides 24/7 feeds of news story headlines for readers who want to receive the information delivered directly to their laptop or desktop. The RSS feed is a listing of TheHorse.com’s Web site content that is updated whenever new content is published to the site. RSS is a key new feature of Microsoft Explorer 7, which was released last month and is also available through some email providers. Readers who do not already have RSS capability will simply need to download an RSS reader in order to download the free TheHorse.com RSS feeds and the RSS feeds will then be delivered to the reader’s computer as a list of headlines and excerpts. Each headline will have a link back to the TheHorse.com Web site, allowing readers to conveniently and easily read the entire story. For more information on TheHorse.com’s RSS service, visit: http://www.TheHorse.com/rss.

“Horse owners today are so busy that it’s difficult for them to seek out the horse health information they need on a daily basis. Now, with RSS feeds, news and articles can be brought directly to you,” notes Kimberly Brown, editor of The Horse, “With this convenient new advance, horse owners can receive the day’s headlines from TheHorse.com and know what is going on in the world as it happens. The Horse magazine and TheHorse.com are the industry’s most trusted sources for information on horse health, care, welfare, and management and RSS is a useful and informative service that we are delighted to be able to offer to our readers.”

The Horse is also offering free syndication feeds of its news and information content to interested Web sites who wish to provide their visitors with the latest news and information in the equine industry. These free syndicated RSS feeds must be used exactly as provided by Blood-Horse Publications. The text, content, and/or links therein may not be modified or omitted. For more information, visit: http://www.thehorsecom/rss/syndication.aspx.

In addition to publishing The Horse and TheHorse.com, Blood-Horse Publications also publishes The Blood-Horse, the Thoroughbred industry’s leading magazine for racing and breeding news and information; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including Bloodhorse.com, StallionRegister.com, and ExclusivelyEquine.com, the official store of Blood-Horse Publications.

More about RSS (Really Simple Syndication):
What is an RSS Feed?
An RSS feed is a listing of a Web site's content that is updated whenever new content is published to the site. Programs called RSS readers download the RSS feed and present it to you in your news reader as a list of headlines and excerpts. Each headline will have a link back to the Web site it comes from, allowing you to read the entire story.

Why should I subscribe to an RSS feed? An RSS feed saves you time. Instead of checking our site to stay on top of the horse health care world, our RSS feeds bring the news directly to you. In addition, our different RSS feeds cater to different niches within the industry, ensuring that you get the news that most interests you.

How can I access an RSS feed? In order to read an RSS feed, you'll need an RSS reader. There are many free Web-based RSS readers available or you could download RSS reading software.

Web-based RSS readers: My Yahoo!, Google Homepage, Newsgator, Bloglines, Pluck.

Software: Feed Demon, Thunderbird, Newsgator

How can I display TheHorse.com RSS feeds on my Web site? TheHorse.com offers a free headline feed for displaying headlines on personal or professional Web sites, for non-commercial purposes. For more information and instructions, see our syndication instructions.

Questions? Comments? Contact us at rss@TheHorse.com.

To subscribe to any Blood-Horse Publications' publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications' brand, visit: http://www.bloodhorse.com/pressroom/logos/

To view/download media kit information, visit http://www.TheHorse.com/mediakit

For more information, contact:
Contact: Robert Bolson
Director of Corporate Marketing
(859) 276-6809; rbolson@bloodhorse.com

Added: January 21, 2007