Canadian Warmblood Horse Breeders Association - Equine Canada Breeds and Industry


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Second Online Foal Auction Results in Happy Customers

 By Barbara Daley

While the concept of an Online Foal Auction is challenging for many, the idea was readily embraced by several consignors across Canada.  A total of 35 horses were offered through the unique sales format. All of them were weanling foals. While Canadian Warmblood Horse Breeders Association was the host to the sale, consignments were accepted from owners of warmblood foals that were registered with any one of the Canadian associations.

Individual profiles of each foal were added to the dedicated auction website as they were accepted, and the bidding went live on September 7th through to the 23rd.  Prospective buyers were able to bid in a traditional format, or they were able to take advantage of a special BUY NOW feature. By doing so, they accepted the posted sale price to ensure the purchase was executed promptly.

One foal who sold through this method was Xcelsior, a Canadian Warmblood colt by the Approved Rheinlander stallion, Tramino and out Marakesh, a premium CWHBA daughter of the Dutch Warmblood stallion Wodan. The foal was consigned by Marilyn Powell on behalf of the breeder Karl Fried. 

'Tamara had been looking for a dressage colt and was seriously considering importing,' said Powell of the successful buyer.  'She had been looking for a long time and was in the process of buying in Germany.  She came, looked at the foal yesterday, and saw exactly what she had been looking for.'

Tramino x Marakesh / Wodan KWPN 

Before finalizing commitments to purchase these horses, the winning bidders arrange for a pre-purchase exam from the veterinarian of their choice within a specified time frame. Once that is complete, and they supply full payment directly to the seller, the foal is free to ship to its new destination. 

In advance of that, foals stay in their home location. Buyers are able to assess the foals online, with photos featuring their conformation and video clips demonstrating their movement. Where geographically feasible, prospective buyers are encourage to visit the foals by arranging an appointment with the seller.

Recognizing that this new format may not solicit consistently robust bidding activity, additional sale support is provided by continuing to feature the profiles of all foals, along with contact information of the sellers, on the website – - for the months following the sale. Through this, additional sales are achieved with good results for both sellers and buyers. 

Added: January 14, 2007